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Fractional Finance

Fractional Finance

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US Bookkeeping · Agencies & Consultancies

Bookkeeping built for
agencies.

Project-based revenue recognition, retainer reconciliation, and daily finance ops — handled properly, by a team that understands how agency money moves.

From $300/month

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The Agency Finance Problem

You invoiced $80k this month. But how much did you actually earn?

Agency revenue is not simple. A project invoice raised in March might cover work delivered across March, April, and May. A retainer paid upfront is not fully earned until the month's work is done. If your bookkeeper records revenue when the invoice is raised — or worse, when cash arrives — your P&L is wrong every single month.

Project profitability is the other blind spot. Most agency owners know their top-line revenue. Very few know which clients are actually profitable after accounting for contractor costs, internal time, and overhead allocation. Without proper job costing, you're running on gut feel — and gut feel doesn't scale.

Reckonwell handles the full finance operations layer for agency founders: daily transaction processing, proper revenue recognition, project-level profitability tracking, and management accounts that tell you what's actually happening in your business — not just what hit your bank account.

"If you can't see profit by client, you're probably subsidising your worst clients with your best ones."

What We Handle

The finance ops layer
agency founders actually need.

01

Revenue Recognition

Revenue recognised in the correct period — not when invoiced or when cash arrives. Percentage of completion, milestone-based, or time-and-materials: we set up the right treatment for your contract structure.

02

Project Profitability

Job costing set up so you can see gross margin by client, project, or service line. Know which retainers are profitable and which are quietly draining your margin.

03

Daily Finance Ops

Transactions processed daily. AP/AR managed. Contractor payments tracked. Payroll handled. Your numbers are always current — not scrambled together at month-end.

What's Included

Everything in one
flat monthly fee.

No à la carte pricing. No scope creep. One fee covers your full finance operations — including the agency-specific work that generic bookkeepers miss or charge extra for.

  • Daily bookkeeping & transaction processing
  • Project-based revenue recognition
  • Retainer & milestone billing reconciliation
  • Accounts payable & receivable (AP/AR)
  • Contractor & subcontractor payment tracking
  • Payroll processing
  • Monthly management accounts
  • Cash flow monitoring & alerts
  • Dedicated finance team member

Tax Filing Note

Reckonwell handles bookkeeping and finance operations — not tax preparation or filing. We do not prepare or file federal or state returns.

If you already have a CPA, we work alongside them. If you don't, we can refer you to a trusted partner. Either way, your books will be clean and organised — which is exactly what your CPA needs.

"Do you file my taxes? No — but your CPA will thank you for how clean your books are."

Pricing

From $300/month

No setup fees · No long-term contracts · Cancel anytime

Questions & Answers

Frequently asked questions

No — Reckonwell handles bookkeeping and finance operations only. We do not prepare or file federal or state tax returns. If you need a CPA, we can refer you to a trusted partner. Your books will be clean and organised, which makes your CPA's job significantly easier.

We set up a revenue recognition schedule that matches how your contracts are structured — whether that's percentage of completion, milestone-based, or time-and-materials. Revenue is recognised in the correct period, not when the invoice is raised or when cash arrives. This gives you an accurate P&L and makes project profitability visible.

Yes. We set up your chart of accounts and job costing structure so you can see gross margin by client, project, or service line. If you're running retainers alongside project work, we track both separately so you always know which clients and projects are actually profitable.

We track all contractor payments, reconcile them against project budgets, and ensure they're correctly categorised in your accounts. We also flag 1099 obligations — though the actual filing is handled by your CPA.

We work with Xero and QuickBooks. Both support project tracking and job costing. If you're on spreadsheets or a legacy system, we'll migrate you as part of onboarding at no extra cost.

Yes — that's the preferred arrangement. We handle the day-to-day bookkeeping; your CPA handles tax strategy and filing. We provide clean, well-organised books so your CPA can focus on high-value work.

Get Started

Ready to know which clients
are actually profitable?

Book a 30-minute discovery call. We'll review your current setup and show you exactly what clean agency bookkeeping looks like.

Book a Discovery Call →

Or see the full US service overview →