Addi - The Fastest-Growing BNPL & Digital Banking Ecosystem in Latin America
🌍 Overview
Addi is Colombia’s leading fintech and e-commerce platform, combining BNPL, digital banking, and a rapidly expanding marketplace. The company is building a full super-ecosystem similar to Kaspi, with plans to scale into Peru and Chile.
Founded in 2018, Addi has grown into the #1 BNPL leader in Colombia, serving 2.7M clients and processing $1.5B GMV annually
By December 2025, Addi is projected to reach:
$200M ARR (+110% YoY)
$13M net profit (+130% YoY)
56% margin, one of the strongest in LATAM fintech
18 consecutive months of profitability since June 2024
🏆 About the Company
Addi became the BNPL category leader by offering:
a proprietary risk-scoring system
30,000+ merchant integrations
a marketplace with 500K+ SKUs
a digital bank license (obtained Nov 2024) enabling deposits and card products
The company’s NPL rate of only 3.3% - twice better than Nubank - demonstrates one of the most efficient credit risk engines in the region.
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📈 Key Metrics (Dec 2025)
2.7M clients (+44% YoY)
30K+ merchants (+44% YoY)
$1.5B GMV (+86% YoY)
1.1M monthly transactions (+56% YoY)
$13M net profit (+130% YoY)
ARR: $200M
Addi has raised $280M+ from global investors including Goldman Sachs, SoftBank, Graycroft, and GIC.
🛒 Key Merchant Network
Top merchants include Arturo Calle, Éxito, Koaj, Paciòn, Claro, Bylo, Medipiel and others.
Addi is deeply integrated across fashion, electronics, beauty, and general retail.
⭐ Best-in-Class Operating Performance
Compared to global BNPL competitors:
Revenue Growth
Addi: 110%
Affirm: 36%
Klarna: 20%
Gross Margin
Addi: 56%
Klarna: 48%
Affirm: 42%
Years to Profitability
Addi: 6 years
Affirm: 12 years
Klarna: 8.5 years
CAC Efficiency
Organic Growth (B2B2C): 90%
Merchant CAC: $56
Consumer CAC: $8
Payback Period: 2-4 months
Addi operates with one of the lowest acquisition costs in global fintech.
🌎 Why Colombia Is the Perfect BNPL Market
Colombia offers exceptional structural conditions:
53M population, young and digitally native
$365B GDP, 5th largest in Latin America
74%+ retail purchases still in cash → massive BNPL potential
77% internet penetration
E-commerce growing 15% annually
BNPL projected to grow 4× by 2030
Addi is uniquely positioned as the dominant early mover.
🧪 Technology & Team
The management team comes from:
Amazon
JPMorgan Chase
McKinsey & Company
Ebay
Capital One
Square
Their proprietary scoring model keeps NPL at just 3.3%, 2× better than Nubank and Affirm.
🔭 Product Roadmap
Addi is building a universal financial super-app:
Q4 2025: Microloans
Q1 2026: Real-time payment network (Pix-style)
H1 2026: Consumer + merchant deposits
2026: Merchant loans
Q4 2026: Short-term microloans
2027: Travel BNPL (flights + hotels)
This roadmap mirrors high-performing ecosystems like Kaspi and Nubank.
💠 Why Investors Are Backing Addi
1. Fastest Path to Profitability in LATAM Fintech
Profitable within 6 years — faster than Nubank, Affirm, Klarna.
2. Unique Risk Engineering
NPL at 3.3%, 2× lower than peers.
3. Marketplace Network Effects
500K+ product SKUs fuel rapid consumer adoption.
4. Bank License = New Revenue Lines
Deposits, cards, payments, credit lines.
5. Massive Market Tailwinds
Colombia, Peru, and Chile offer >$168B retail credit opportunity.
📊 Valuation & Exit Potential
Addi appears materially undervalued versus fintech peers.
Entry valuation: $850M
Projected exit valuation: $4B (H1 2028 IPO)
Growth multiple: 4.7×
P/S multiple: 3.9× on $1B+ revenue
Profitability: 4×–5× expected
🧾 Deal Terms
Entry valuation: $850M
Projected exit: $4B
IPO timeline: H1 2028
Share price: $3.16
Entry fee: up to 5%
Success fee: up to 20%
🔥 Investment Thesis
Addi is one of the most undervalued high-growth fintech ecosystems in emerging markets, combining BNPL, marketplace operations, and digital banking into one scalable, profitable platform.
With 100%+ YoY revenue growth, strong unit economics, a bank license, and a massive underserved market, Addi is positioned for multi-year expansion across Latin America.
📩 Access the Opportunity
Allocations are available to professional and sophisticated investors via a regulated Delaware SPV, starting from $25,000.
Contact Reckonwell Capital to check availability.
